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People who are born between 1995 and 2015 are known as Generation Z, and I am one of those individuals. We have grown up alongside the Internet, know the ins-and-outs of every social media platform, and we are always on the lookout for a strong Wi-Fi connection. We are the next generation. Businesses often wonder how to reach such a complex, digital-savvy generation, now adding this specific segment to their target audiences. Read full post at pprablog.com.
As a company you need to know who you are and where you stand against your competitors. If you were selling sandwiches you’d have to know what constitutes a sandwich. You’d have to decide if you were going to fight to be a sandwich like hot dogs in California, or if you’d settle for being a sandwich-similar product like burritos in Maine. This process of branding yourself and your company is essential. Read full post at pprablog.com.
Soon enough, we’ll be in the full swing of Spring 2019 and what better way to welcome Spring than to declutter, reduce, recycle and get some spring cleaning done in the office. Since less clutter equals less chaos, a tidy workspace can help improve your focus and provide you with all-around better work habits, increase team productivity and help you to create a fresh new start. Read full post at pprablog.com.
Reputation management is about developing a brand profile that reaches your audience at the right time with the right message. Kate Wilhelm of Ceisler Media offers tips on how to help your clients build, manage, and maintain their reputations. Read full post at pprablog.com.
Addressing how your company can create efforts to generate more diversity and inclusion is something for PR firms to consider. Lailumah Faisal of Temple University’s PRSSA Chapter talks about why it’s important for agencies to focus on making sure they work for everyone. Read the full post at pprablog.com.
To coincide with Black History Month, members of the Temple University chapter of the Public Relations Student Society of America (PRSSA) are launching a campaign from February 11 to March 11 to educate both students and educators in the Klein College of Media and Communication about the unfulfilled diversity and inclusion opportunity in the PR field. Read the full post at pprablog.com.
The communications industry is no stranger to ethical dilemmas. Communications professionals are trying to push out positive content about their clients, but would they be okay with completely misleading and taking advantage of consumers? Gabby Llopiz of Buchanan Public Relations notes the importance of practicing PR with integrity. Read the full post at pprablog.com.
Journalists need the assistance of public relations pros to discover stories and create fresh content. Andy Stettler of Devine + Partners offers ways journalists and media relations pros can develop a truly valuable relationship. Read the full post at pprablog.com.
Melissa Fordyce of Presby’s Inspired Life Community Support Center highlights PPRA’s recent panel discussion on the role diversity plays in shaping our news outlets and messaging. Read the full post at pprablog.com.
Media databases do have some value, particularly for researching regional or international media outlets. However, they should be a communications professional’s first, not the only, stop in their media pitching research. Sarah Larson of Furia Rubel Communications explains why contact information alone will not get you past the first gauntlet: actually getting in touch with a journalist. Read the full post at pprablog.com.
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