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Shhhh! Here’s the Real Reason That Reporter Won’t Answer Your Phone Call

Tuesday, January 15, 2019 11:06 AM | PPRA

Media databases do have some value, particularly for researching regional or international media outlets. However, they should be a communications professional’s first, not the only, stop in their media pitching research. Sarah Larson of Furia Rubel Communications explains why contact information alone will not get you past the first gauntlet: actually getting in touch with a journalist. Read the full post at pprablog.com.

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