PPRA Blog

As companies strive to expand their digital footprint, and with presence on social media a growing priority, it’s never been a better time to invest in public relations. Buchanan Public Relations offers nine reasons to invest in PR. Read the full post at pprablog.com. 

Not getting the email marketing results you’re after might make you want to visit your subscribers one-by-one and personally remind them to read your emails and click your links. Kaleigh Moore of AWeber Communications offers basic rules to help you dramatically increase your email engagement and get subscribers to take action. Read the full post at pprablog.com. 

Using an email signature not only helps convey your brand, but it’s like sending out your business card every time you email someone. Rose Strong of Furia Rubel Communications why it’s so important to include a signature in your emails. Read the full post at pprablog.com.

Content marketing featuring informational and emotional posts can help turn consumers into patients, and even brand loyalists. SPRYTE Communications offers tips to keep in mind for a successful content marketing campaign. Read the full post at pprablog.com.

Once thought of as a fantasy of the distant future, virtual reality soon might be as common as a smartphone. In this week’s Member Blog Spotlight, Skai Blue Media notes that virtual reality is heading in a promising direction for widespread accessability and usage. Read the full post at pprablog.com. 

Amy Buckman is this week’s #PPRAMemberMonday. Amy Buckman is the Director of School and Community Relations for the Lower Merion School District. She has been a PPRA member for two years. Read the full post at pprablog.com.

The first step to determining what your audience wants to hear is understanding what their concerns and drivers are. Jessica Sharp of Maven Communications offers ways to work with your clients to help them say what they wanna say. Read the full post at pprablog.com. 

Meg Kane is this week’s #PPRAMemberMonday. Meg is Senior Vice President at Brian Communications. She’s been a PPRA member for 5 years.  Read the full post at pprablog.com.

The Museum of the American Revolution recently hosted an event, “Power of the Press,” which is part of the Museum’s monthly “History After Hours” series. The Museum highlighted the theme of press and printing and its impact on the American Revolution. Elena Bras of the Museum of the American Revolution provides an overview of the night, featuring extended evening hours, special themed programs, happy hour food and drink specials, full access to the exhibits, and more. Read the full post at pprablog.com. 

Sometimes, bad things happen to good companies. Even the best can’t always avoid a crisis – whether it’s man-made or a natural disaster. Kirk Dorn of Ceisler Media offers tips for dealing with unforseen PR crises. Read the full post at pprablog.com.