PPRA Blog

Marissa Reale is this week’s #PPRAMemberMonday. She is Assistant Account Executive at Braithwaite Communications and has been a PPRA member for 1.5 years.  Read the full post at pprablog.com.

When it comes to building a team―or dismantling and rebuilding―it is a process. Major change shouldn’t happen overnight, because when it does, results can be calamitous for scores of people, with immeasurable ripple effects. Debbie Albert of Albert Communications reminds us to trust the process. Read the full post at pprablog.com.

It’s easy for strategy to be viewed in a very pragmatic way, when in fact, strategy development is never a straight line and should be pressure tested along the way. Todd Bergey of Allebach Communications discusses four areas that affect how and if collaboration will play an active role in your strategy development. Read the full post at pprablog.com. 

Doug Oliver is this week’s #PPRAMemberMonday. He is Director of Communications at PECO. He's been a PPRA member for 10 years.  Read the full post at pprablog.com.

Over 50 students from local universities recently attended PPRA’s annual “Careers 101: From College to Career” program at PECO. The panel spoke about the stresses of landing a job and how to leverage your career after graduation.  Read the full post at pprablog.com. 

For Studio Incamminati, School for Contemporary Realist Art, effectively reaching their audience – the community of realist artists – is a constant challenge. William Wedo shares their story on how they’re marketing their brand and getting their message out and heard.  Read the full post at pprablog.com. 

Aligning yourself with key personnel not only provides insight into what works for your target audience, it creates valuable opportunities to access and leverage the large following of major brands through influencer campaigns. Skai Blue Media recently worked with the Mogul team to plan and execute their successful #IAmAMogul campaign, and have consolidated their expertise into five steps for a successful influencer campaign. Read the full post at pprablog.com.

Dan Mozeleski is this week’s #PPRAMemberMonday. He is Communications and Media Specialist at Liberty Lutheran and has been a PPRA member for two years. Read the full post at pprablog.com. 

The Philadelphia Eagles won the Superbowl and Center Jason Kelce gave one of the most memorable speeches in sports history. But what did he say that made it so epic? Megan Keohane of Buchanan Public Relations breaks down his speech and delivery that are key lessons in public speaking. Read the full post at pprablog.com. 

Networking is an art. Be selective about what you attend and consider. Erin Jay of Flynn Media suggests questions to ask yourself when deciding the best events to attend. Read the full post at pprablog.com.