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Ellen Feist is this week’s #PPRAMemberMonday. She is a Marketing and Communications Strategist at Eastern State Penitentiary and has been a PPRA member since 2001. Read the full post at pprablog.com.
The public relations industry is rapidly changing and we must recognize it. This change is primarily being driven by the continuous decline of print journalism, the shift to digital media, and the evolving world of social media and digital communications. John Latchaw of Devine + Partners provides tips on what they are doing about it. Read the full post at pprablog.com.
Many marketers treat email like a religion. Write a series, stick it in an autoresponder, and pray for opens, clicks, and sales. But is there a more effective way to send targeted email? Tom Tate of AWeber discusses how click and open automations can benefit your business. Read the full post at pprablog.com.
Join PPRA Tuesday, April 10 from 5:30 to 8:00 p.m. at the PECO Energy Hall for Careers 101: From College to Career, where a panel of professionals in the PR and communications industry can help provide answers to the questions many graduates have entering their job searches. Read the full post at pprablog.com.
Lauren Tilghman is this week’s #PPRAMemberMonday. She is the Principal at PhilanthroPRy, has been a PPRA member for three years, and serves on the Communications Committee. Read the full post at ppprablog.com.
Have you ever asked yourself when is the best time to call to pitch a story, what story topics are best to pitch, or how to get your event covered on air? Six broadcast journalists recently sat on a PPRA panel to discuss the ever-changing media landscape and how to best share your client’s news. Read the full post at pprablog.com.
Every organization has media events, and everyone thinks theirs is special, different, or worthy of news coverage. However, sometimes there’s nothing you can add visually, and some photo ops just don’t get reporters excited because they’ve been there, done that. SPRYTE Communications advises that it’s helpful to turn to the human story inside of your media event to generate the public relations you want and need. Read the full post at pprablog.com.
For brands that use social media to sell consumers on their ideas, services or products, it’s clear that the competition is fierce. So how do organizations catch the attention of their content-inundated user base or even use Twitter to change brand perceptions? Michael Henderson of Devine + Partners provides tips on how to be more creative and unexpected. Read the full post at pprablog.com.
Grant Gegwich is Director of Public Relations at Independence Blue Cross. Gegwich recently promoted some of the company’s efforts to support Philadelphia Eagles fans during the team’s Super Bowl run, including sponsoring “underdog” masks in the Philadelphia Inquirer and partnering with SEPTA to offer free subway rides during the championship parade. Read the full post at pprablog.com.
Estate planning can be a tough and emotional conversation to initiate with your loved ones, but it may not be as challenging as you think. John Shimp of RidgePoint Financial Partners provides steps you need to take to start planning your legacy. Read the full post at pprablog.com.
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