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Are you wondering why that pitch just isn’t getting coverage? Three powerful Philadelphia journalists weigh in on why your pitch might be going in the trash – and how to pique the interest of area reporters in the future. Read the full post at pprablog.com.
PPRA celebrated the beginning of the holiday season with a volunteer event at Tree House Books – but it’s not too late to get involved! Take an inside look at Tree House Books, and find out how you can pass on the gift of reading this season with PPRA. Read the full post at pprablog.com.
It’s not every day that you get to spend your lunch break with one of the most iconic mascots in the country. But before all the turkey, before the stuffing, and before sitting down with the family, we did. Read the full post at pprablog.com.
Bev Volpe is a Partner at Snap2 Marketing/PR. Bev has been a PPRA member for 20 years!. She serves on PPRA’s programming committee. Read the full post at pprablog.com.
How important is landing that exclusive, really? It turns out, it’s all about having the right perspective for both yourself and your client. This week, SPRYTE Communications talks all about the elusive exclusive. Read the full post at pprablog.com.
Hope Horwitz is Vice President/Partner at Feldscher Horwitz Public Relations. Hope has been a PPRA member for four years and serves on PPRA's programming committee. Read the full post at pprablog.com.
This year PPRA is partnering with Tree House Books as part of the Philly PRoactive program, an initiative that partners PPRA members with nonprofits to support their mission. Keep reading to learn more about this charitable initiative and how you can get involved! Read the full post at pprablog.com.
You’ve done the legwork and landed your client a dream interview on national television – now what?! In this week’s PPRA member blog post, Erin Jay, founder of Flynn Media, provides guidance on what needs to happen before the pre-show jitters kick in, and the “on air” signs flips on. Read the full post at pprablog.com.
PPRA: What one piece of advice would you give to your fellow PR pros?
AS: Advocating for the little guy — the small and/or “rising” company — can be very rewarding. Punching the established brands, and chewing into their share of voice is valuable experience. You gotta believe in your product, company, or technology. Read the full post at pprablog.com.
It’s never too early to prepare for a crisis. If you’ve ever thought “it will never happen to me” – Albert Communication’s founder Debbie Albert outlines several reasons to have a crisis plan for your company -- now. Read the full post at pprablog.com.
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