*Recording of October 22, 2020 Panel Event.
A presidential election year. A global pandemic. A national social justice movement. A looming recession. Any of these would make for a great case study in implementing effective communications, but here we are in 2020 navigating them all simultaneously. As PR pros, we have to be prepared to message and communicate around these issues – and our industry can borrow many insights from strategic political communicators as we map out the best course for our companies and clients.
This PPRA discussion features expert insights on all things communications, including:
What are the creative strategies to get messages out there that are pushing through the noise?
What communications channels are new or different in this election cycle vs. in 2016? What about today (amid COVID) vs. any election in the past?
What are best practices for client relations – how do I advise my client on vocalizing their partisan POV?
What considerations should you take into account to frame your messaging?
Hear from expert panelists including:
Robert Johnson, Partner, RIESTER Public Affairs (Arlington, VA) and former head of communications and Chief of Staff for the U.S. Department of Transportation
Lauren Cristella, Chief Advancement Officer, Committee of Seventy, a nonpartisan civic leadership organization that advances representative, ethical and effective government in Philadelphia and Pennsylvania through citizen engagement and public policy advocacy
Ronica Cleary, President, Cleary Strategies and former White House Correspondent for Fox 5 in DC
John Mitchell, former Philadelphia Tribune reporter currently handling communications and research for Philadelphia Councilmember Cherelle Parker
Event was moderated by Jason Springer, President of JRS Strategies, a full-service communications and digital media consulting firm with experience in non-profit, business, legal, political and governmental clients at all levels and across the country.