With the evolving world of earned media and new content platforms, PR professionals have more and more creative opportunities to reach mass and targeted markets. Sponsorships — whether financial or in-kind — can help achieve successful brand exposure via many channels. Join us for a lively and informative panel discussion with top business and media sponsors to learn how they execute marketing alliances. Learn what they do, how they do it, and how they measure reach and impact. Whether you’re an agency with non-profit or business clients, a non-profit communications pro, or a client representative looking for new ideas, this panel is for you.
Moderated by Matt Cabrey, Executive Director, Select Greater Philadelphia.
Philadelphia Public Relations Association, Inc.
P.O. Box 579 Moorestown, NJ 08057