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Media Communications & Marketing: Hospitality in Crisis - Zoom Meeting

  • Thursday, May 07, 2020
  • 4:30 PM - 5:15 PM
  • Zoom


(depends on selected options)

Base fee:


Media Communications & Marketing:
Hospitality in Crisis
How Visit Philadelphia is a leader in the bounce back of Regional Hospitality

Long-time PPRA member Jeff Guaracino, President & CEO of Visit Philadelphia and Reporter Aunyea Lachelle of NBC 10 will present a conversation on media communications and marketing strategies during the pandemic. They will review the recovery strategies initiated by Visit Philadelphia that have helped to support more than 103,000 workers in the greater Philadelphia region.

This webinar will offer insights for the first time with a regional leader focused on the bounceback of the hospitality and tourism economy in the Greater Philadelphia region. Their conversation will be a highlight of National Travel & Tourism Week, an annual celebration of the tourism and hospitality industry. The “Spirit of Travel” is being marked May 3-9 during a series of regional and national events.

Before being named to lead VISIT PHILADELPHIA, Guaracino spent 11 years on the company’s communications team, first serving in a director role and later as a vice president. He was part of the leadership team working on groundbreaking marketing campaigns, including Philly’s More Fun When You Sleep Over®, With Love, Philadelphia XOXO®, With Art Philadelphia® and Philly Homegrown. He also developed the pioneering Philadelphia Get Your History Straight And Your Nightlife Gay®.

Guaracino, the author of two travel books, worked at the Franklin Institute and CBS Television early in his career. He is the former president & CEO of Welcome America, Inc., and he served as executive director of the Atlantic City Alliance, a destination-marketing organization for Atlantic City, New Jersey.

Lachelle is a lifestyle & entertainment reporter for NBC10 Philadelphia. Lachelle  joined NBC10 in July 2019 and through Philly Live has offered viewers the amazing hidden gems our region has to offer. Prior to joining NBC10, Aunyea worked as a community affairs coordinator and digital reporter at WPVI. 

A native of Northeast Philadelphia, Aunyea earned a bachelor’s degree in Communication Studies from West Chester University.

PPRA is offering this discussion as a special benefit to members and the public in recognition of the hospitality industry workers who have recently lost their positions or been furloughed. To make a donation, please visit https://phlcovid19fund.org/covid-19/

This is a live Zoom event with a 20-minute interview followed by a Q & A session.

The registration fee is a pay as you wish donation but registration in advance is required to join the event.

Prior to the program, all registrants will receive email instructions on how to access the Zoom Meeting. Registration will close at EOB on Wednesday, 5/6.

Philadelphia Public Relations Association, Inc.

7300 City Avenue, #360, Philadelphia, PA 19151

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