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PR and Politics: Lessons for Communicators During Election Season

  • Thursday, October 22, 2020
  • 8:00 AM - 9:00 AM
  • Zoom Webinar


A presidential election year. A global pandemic. A national social justice movement. A looming recession. Any of these would make for a great case study in implementing effective communications, but here we are in 2020 navigating them all simultaneously. As PR pros, we have to be prepared to message and communicate around these issues – and our industry can borrow many insights from strategic political communicators as we map out the best course for our companies and clients. 

Join PPRA for a discussion featuring expert insights on all things communications, including:

  • What are the creative strategies to get messages out there that are pushing through the noise?
  • What communications channels are new or different in this election cycle vs. in 2016? What about today (amid COVID) vs. any election in the past?
  • What are best practices for client relations – how do I advise my client on vocalizing their partisan POV?
  • What considerations should you take into account to frame your messaging?
Hear from expert panelists including:
  • Robert Johnson, Partner, RIESTER Public Affairs (Arlington, VA) and former head of communications and Chief of Staff for the U.S. Department of Transportation
  • Lauren Cristella, Chief Advancement Officer, Committee of Seventy, a nonpartisan civic leadership organization that advances representative, ethical and effective government in Philadelphia and Pennsylvania through citizen engagement and public policy advocacy
  • Ronica Cleary, President, Cleary Strategies and former White House Correspondent for Fox 5 in DC
  • John Mitchell, former Philadelphia Tribune reporter currently handling communications and research for Philadelphia Councilmember Cherelle Parker

Event will be moderated by Jason Springer, President of JRS Strategies, a full service communications and digital media consulting firm with experience in non-profit, business, legal, political and governmental clients at all levels and across the country.

Please pay your registration fee in advance of the program in order to gain access to the conversation. Prior to the program, all paid registrants will receive email instructions on how to access the webinar. 

      Registration will close at 8:00 p.m. on October 21th. 

      If you are unable to attend, a follow-up recording will be provided.

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