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Embracing Linkedin as a Valuable PR and Marketing Tool

  • Tuesday, March 23, 2021
  • 5:00 PM - 6:00 PM
  • Zoom Webinar

Registration

Join us for a session on how to use Linkedin—for both external and internal audiences—to share important stories, engage employees, and showcase your brand and services.

Members of the Yardley, PA-based Krames marketing team will share how to:

  • Leverage your employees and friends as advocates
  • Optimize employee profiles to support your brand
  • Engage with followers and clients
  • Share important news and stories
  • Enhance branding and promote service benefits
  • Migrate followers and update Linkedin company page when navigating a rebrand or acquisition

Krames—a brand trusted by physicians and clinicians for more than 40 years—is now part of Internet Brands, parent company of WebMD and Medscape. Together, they are delivering new intelligent solutions to educate, engage, and empower patients throughout the entire health care experience.

Presenters:

  • Katrina Arey, Director of Digital Marketing
  • Cali Ritson, Senior Manager, Marketing
  • Denise Spillane, FACHE, Vice President of Marketing and Communication


Philadelphia Public Relations Association, Inc.

7300 City Avenue, #360, Philadelphia, PA 19151

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