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SEO: The Cousin of Media Relations

  • Tuesday, April 27, 2021
  • 5:00 PM - 6:00 PM
  • Zoom


Can Search Engine Optimization be a true cousin to PR and help you prove the worth of your earned media placements?

Philadelphia-area SEO expert Laura Amy thinks so. She has been partnering with a firm owner, who happens to be her real life cousin, to produce strong SEO results, based on earned media placements.

Join PPRA on Tuesday, April 27 at 5 p.m. as we welcome Laura and her cousin,  Annie Scranton of PACE Public Relations, for an hour long presentation on leveraging media placements for SEO benefit.

We'll learn;

  • Success stories. How PACE Public Relations has achieved strong placement in Google searches as a result of SEO.
  • Various programs that you should be utilizing for SEO
  • The importance of content and how to optimize your blog posts to boost rankings and traffic 
  • How to do keyword research and how to analyze, through keywords, where, your website is ranking for.

Philadelphia Public Relations Association, Inc.

7300 City Avenue, #360, Philadelphia, PA 19151

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