An inside glimpse into creating the buzz around this must-visit hotspot
The Insomnia Cookie Lab was a welcomed addition to Philadelphia after a long year of restaurant and attraction closures and hiatuses. A shop, right in the heart of the Italian Market, where guests of all ages could come, design their cookie treat or milkshake, and enjoy some time with friends and family was exactly what so many - locals and tourists - needed.
How did this exciting new shop come about at the perfect time?
What strategies did they use to attract such viral media?
Join PPRA as we interview Insomnia Chief Marketing Officer Tom Carusona about this spectacular shop and his strategy for marketing this exciting and timely new venture.
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Philadelphia Public Relations Association, Inc.
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