The job market is rarely predictable, but even more so during the current pandemic. Join us for a session with experts in the public relations, communications, digital marketing, and human resources to explore how to pivot in your job search, while gaining important skills, building your resume, making critical contacts, and pursuing a meaningful career.

This fast-paced session will begin with a panel discussion, followed by audience questions, and ending on a breakout room networking session with the experts.

• 5:30: Panel (predetermined questions)
• 5:55: Audience questions
• 6:15: breakouts (will include board member room hosts and experts)
• 6:15-6:30: Add-on session with Gregory Jerome, stylist and image consultant

Moderator

Chris Lukach, President, AKCG – Public Relations Counselors

Speakers

Human resources expert:

• Sherita Nzali, Human Resources, technology space

Communications panelists:

• Kera Armstrong, Executive Director of Internal Communications, Comcast
• Deirdre Hopkins, Director of Communications, Hope Center for College, Community, and Justice at Temple University
• Ann Marie McDonald,Vice President of Communications, Wells Fargo

• Meagan Sloan, PR Senior Account Director, Brownstein Group

Breakout rooms will also include PPRA members and board members.

Can Search Engine Optimization be a true cousin to PR and help you prove the worth of your earned media placements?

Philadelphia-area SEO expert Laura Amy thinks so. She has been partnering with a firm owner, who happens to be her real life cousin, to produce strong SEO results, based on earned media placements.

Join PPRA on Tuesday, April 27 at 5 p.m. as we welcome Laura and her cousin,  Annie Scranton of PACE Public Relations, for an hour long presentation on leveraging media placements for SEO benefit.

We'll learn;

• Success stories. How PACE Public Relations has achieved strong placement in Google searches as a result of SEO.
• Various programs that you should be utilizing for SEO
• The importance of content and how to optimize your blog posts to boost rankings and traffic 
• How to do keyword research and how to analyze, through keywords, where, your website is ranking for.