September 11, 2017
In honor of our first Member Monday of the new programmatic year, today we are featuring 2017 PPRA President Adam Dvorin. Adam is Media Director at Winning Strategies. Adam has been a PPRA member for a decade and served in several leadership roles on the PPRA Board.
PPRA: Adam, tell us a bit about your background and your current job.
AD: Serving as president of the PPRA for the 2017-2018 program year. Love every day that I serve in this role (seriously). My day job is as media director for the New Jersey PR firm, Winning Strategies. I handle media relations strategy for the firm as well as pitch media each and every day. I have been there for 18 years. Before that, I learned under PPRA Hall of Famer Lisa Simon at her firm and cut my teeth as a journalist for two New Jersey dailies. Graduated from Rowan University.
PPRA: Who are your clients and/or what projects are you working on right now?
AD: My clients include LEAP Academy University Charter School in Camden, Stevens Institute of Technology, NJM Insurance and Atlantic Health. LEAP is celebrating its 20th anniversary this year, so I am excited about developing stories around that milestone.
PPRA: What is your favorite part about your job?
AD: The best thing is working with really great journalists. There is nothing better than seeing your client's story being interpreted by a reporter who asks insightful questions, does their own research and writes a story in a compelling way.
PPRA: What was your latest & greatest accomplishment at your job?
AD: Stevens was just featured in Forbes. The spread was four pages and ran online and in the newsstand hard copy. It took a year from first pitch to run dates.
PPRA: What one piece of advice would you give to your fellow PR pros?
AD: Read everything you can! Knowing what make a story only comes from being a heavy media consumer.
PPRA: What book or movie could you read or watch again and again?
AD: Waiting for Guffman. Corky St. Claire is one of my favorite all-time characters.
PPRA: What's your favorite spot in Philly (museum, park, store, etc.)?
AD: Liberty Lands Park. 6 a.m. when I have my coffee in one hand and my dog, Deuce, in the other.
PPRA: How do you take your cheesesteak?
AD: Whiz Wit. Let the whiz soak into the roll.